Rarely these days do we see ads compelling enough for us to want to do something…
Rarely these days do we see ads compelling enough for us to want to do something — not like the hand drawn ads in old magazines, depicting the liquor our parents drank (with our parents drinking them stylishly at a mixer), or that shiny car they lusted after…
No, most ads now scream at you about the interest rate you’re missing out on.
They tell you that your household cleaner isn’t quite cleaning as well as it should.
Each one telling you that you’re not doing enough,
Symbolically showing us the freedom of senses we have as riders and the restrictive and confining nature of cars, Compelling us to get on our best ride and find the twistiest roads.
Feel like riding yet?